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The Olympics on NBC powered by Silverlight

silverlight Microsoft announced  Silverlight V2, a cross-browser, cross-platform plug-in for delivering the next generation of media experiences and Rich Internet Applications (RIAs) for the Web.

 

NBC will show 2,200 hours of video from the Summer Olympics on five different channels on NBC Olympics.com. The NBC video service will have;

 

• 2,200 hours of live event video coverage, with more than 20 simultaneous live video streams at peak times
• More than 3,000 hours of on-demand video content including full-event replays, highlights, features, interviews and encore packages.NBC - TechCrunch
• An "enhanced playback mode" powered by Silverlight that gives users the choice of a high-quality full screen viewing experience that is as good or better than anything on the Internet today
• Unique metadata overlays    powered by Silverlight that enable fans to have access not only to high quality video, but also to the wealth of related content including results, statistics, comprehensive bios, rules and expert analysis from NBC's Olympic digital media team in Beijing
• Live video alerts so fans can stay connected to the events and teams they care most about
• Social networking features that enable fans to share aspects of their Olympic experience with friends.

 

Duncan Riley at TechCrunch called the NBC Olympics demo "kick-ass". The audience certainly agreed. Lots of applause with ooh's and aahhs.

 

Silverlight has some big supporters;

Nokia announced they will support Silverlight technology on their S60 phone, as well as the Series 40 devices and Nokia Internet tablets.

 

Of course Microsoft's Windows Mobile OS will also support Silverlight.

 

The NBA (National Basketball Association) had previously announced they will employ Silverlight technology.

 

Major League Baseball (MLB) announced last year that they will support Silverlight.

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Published Wednesday, March 05, 2008 8:47 PM by Don Dodge

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Mahesh CR said:

Don

What did you mean by "Unique metadata overlays powered by Silverlight"?  Is this just visual rendering of associated metadata purely for the consumer, or something actually significant like microformats, or even better RDFa?? Can this metadata be consumed by external systems?

Just curious.

Cheers

March 6, 2008 3:00 AM

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About Don Dodge

I have been in the software business for more than 20 years. I started my software career with Digital Equipment Corp, aka DEC, in the database group. I worked with 5 software start-ups over the next 12 years. Forte Software was the first multiplatform object oriented development environment. AltaVista was the first search engine on the web. Napster was the first P2P file sharing network. Bowstreet was the first web services development environment. Groove Networks was the first secure P2P collaboration platform. Now I am at Microsoft...the biggest start-up in the world... working with VC's and start-ups in the greater Boston area. The goal is to help VC's and start-ups be successful with Microsoft, and together, provide great products for our customers.
Don Dodge
Information Worker Productivity
I have been in the software business for more than 20 years. I started my software career with Digital Equipment Corp, aka DEC, in the database group. I worked with 5 software start-ups over the next 12 years. Forte Software was the first multiplatform object oriented development environment. AltaVista was the first sear...
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