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Don Dodge on The Next Big Thing

Windows Live Hotmail launches in 36 languages for 280 million users

Windows Live Hotmail launched today in 36 languages for its 280 million users. The new Windows Live Hotmail looks very similar to Microsoft Outlook, but it is web based. Windows Live Hotmail has all the expected functions; drag and drop, right click menus, AJAX style fast refresh, integrated Instant Messaging, 2GB of free storage, and great spam filtering. Webware has a pretty good summary of the new features. M8_rightclick_v2

The new spell checker is very good, automatically checking before sending the message. It underlines incorrect spellings and links to an online dictionary for help. Last time I checked Gmail didn't have a spell checker.

M8_security Security is much improved as well. There is a Red, Yellow, White banner across the top of each message giving you a visual cue to how safe the message is. Windows Live Hotmail requires entering a password each time you sign in, and after some time interval of non use requires you to re-verify. This is pretty obvious for corporate email users but not so common with consumer web based email systems.

Windows Live Hotmail has 280 million users world wide. YahooMail is in second place, and I believe AOL Mail has the third highest market share. Gmail trails distantly. The last number I saw was 10 million users but I'm sure it has gained some users since then.

Market share for consumer email is very hard to win, and once won doesn't tend to move. People hate to change their email address because all their friends and business relationships are tied to that address. Think about all the newsletters, company update services, frequent flyer programs, customer alerts, and other things that automatically tie to your email address. People might try to new email service but they won't kill their existing one. With 280 million users and growing, and great market share, Windows Live Hotmail will be around for a very long time.

Published Monday, May 07, 2007 9:16 AM by Don Dodge

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About Don Dodge

I have been in the software business for more than 20 years. I started my software career with Digital Equipment Corp, aka DEC, in the database group. I worked with 5 software start-ups over the next 12 years. Forte Software was the first multiplatform object oriented development environment. AltaVista was the first search engine on the web. Napster was the first P2P file sharing network. Bowstreet was the first web services development environment. Groove Networks was the first secure P2P collaboration platform. Now I am at Microsoft...the biggest start-up in the world... working with VC's and start-ups in the greater Boston area. The goal is to help VC's and start-ups be successful with Microsoft, and together, provide great products for our customers.
Don Dodge
Information Worker Productivity
I have been in the software business for more than 20 years. I started my software career with Digital Equipment Corp, aka DEC, in the database group. I worked with 5 software start-ups over the next 12 years. Forte Software was the first multiplatform object oriented development environment. AltaVista was the first sear...

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