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Selling your start-up to GYMA

Dare Obasanjo has an interesting post titled Flipping Your Startup 101. Dare references my earlier post Microsoft Will Acquire My Company which explains the logic the big players use when considering the acquisition of a startup. The "Flipping" post talks about the recent VC investment in Meebo and how that effects their chances of being acquired by GYMA (Google, Yahoo, Microsoft, AOL). While the subject is Meebo, the lessons and logic apply to all startups.

It is interesting to note that VCs invest in startups for the same reasons that the major companies acquire startups; 1)Great team of extraordinary people, 2)innovative technology, 3)growing user base, 4)a hot new market with huge growth potential. These are pretty much in rank order of importance.

Truly great engineering talent is hard to find. They are worth their weight in gold. Using a basketball analogy, Michael Jordan was only 1/5th of the Chicago Bulls starting lineup, but he was 100% of the reason they won so many games.

One superstar engineer/visionary like Ray Ozzie is worth 100 really great engineers. And, one really great engineer is worth another 100 good engineers. This is the normal order of things, yet few CEOs understand this. The truth is you need all levels of talent to build out a team, but without the superstar it will be tough to win.

I agree with Dare and Om Malik that Meebo is probably not now a good candidate for acquisition by the big guys, but perhaps for different reasons. The fact that they took venture capital raises the price expectations, perhaps beyond what they are worth as pure engineering talent, and their product competes with the other major players.

However, an acquisition by one of the majors is still a small possibility. It is not uncommon for big companies to acquire small companies with talented engineers and then redeploy them onto other strategic projects in the company. In other words, they are acquiring the people and their potential. The  product is of secondary importance.

It comes down to this; if the company in question has a product that is squarely in the domain of an existing Microsoft product than the valuation is a small premium over the internal development cost. If the company has market leadership in a new product space or market segment than the valuation goes up significantly.

VCs make investment decisions, and determine valuations, in the same way. Of course they want their initial investment to be successful, but if it isn't they could move the team into a different opportunity, or combine them into another investment,  and hit the jackpot. It is all about the people.

Real estate investment is all about location, location, location. Technology startup investment is all about people, people, people.

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Published Friday, December 23, 2005 10:44 AM by Don Dodge

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Don Dodge said:

Don:
I have to disagree with the premise that companies' and VC's decisions are based on the same process.
Pre-revenue acquistions place a much higher emphasis on people than markets or technology. This is because people are fungible and can be (and usually are) re-directed to an "integrated" version of the original vision. Public companies buy pre-revenue companies because their public stock options usually make it unattractive to entrepreneurial talent. They pay $15-30M valuations to effectively give these people cheap (unvested) stock or stock equivalents and not screw up their internal hiring guidelines. I am sure you have heard of the $1M-2M/engineer algorithm. This is just the most unabashed version of the process.
Criteria are more similar to VCs in acquisition of post-revenue companies because now earnings diluition/accretion proxies for VC ROI. Even then there is a 40-100% "control premium" which is due to the buyer's desire to potentially re-direct the people. This is part of why acquisitions usually don't work. Entrepreneurial people eschew the buyer's control.
December 23, 2005 10:44 AM
 

Greg Yardley's Internet Blog said:

Microsoft employee Dare Obasanjo writes about flipping a startup to Microsoft, Google, or Yahoo, where he writesRepeatedly ask yourself: would Microsoft want our users? would Google want our technology? would Yahoo! want our people? It's as simple...
December 23, 2005 10:44 AM
 

Genuine VC said:

In the context of Don Dodges and Dare Obasanjos conversation about flipping a web startup to one of the major internet players (Google, Yahoo, Microsoft, AOL), Greg Yardley writes about the build-to-flip mentality which seems to be circling these d...
December 23, 2005 10:44 AM
 

The Post Money Value said:

There are a bunch of blog posts flying around on the subject of flipping companies. Yes, weve been here before, 5 years or so ago, and yeah all the same issues remain. Theinteresting difference this time around is, thanks to the world wide everybody ta...
December 23, 2005 10:44 AM

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About Don Dodge

I have been in the software business for more than 20 years. I started my software career with Digital Equipment Corp, aka DEC, in the database group. I worked with 5 software start-ups over the next 12 years. Forte Software was the first multiplatform object oriented development environment. AltaVista was the first search engine on the web. Napster was the first P2P file sharing network. Bowstreet was the first web services development environment. Groove Networks was the first secure P2P collaboration platform. Now I am at Microsoft...the biggest start-up in the world... working with VC's and start-ups in the greater Boston area. The goal is to help VC's and start-ups be successful with Microsoft, and together, provide great products for our customers.
Don Dodge
Information Worker Productivity
I have been in the software business for more than 20 years. I started my software career with Digital Equipment Corp, aka DEC, in the database group. I worked with 5 software start-ups over the next 12 years. Forte Software was the first multiplatform object oriented development environment. AltaVista was the first sear...

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