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How to get Sequoia and Kleiner Perkins to invest

Straight from the opening remarks at the NVCA AGM today, Mike Moritz and John Doerr interviewed one another on stage and discussed everything from how they snagged their wives to the dismal return outlook for VCs in Silicon Valley - if you are not one of the top tier firms.  The one pearl of wisdom I took away was the secret behind what it takes to get your startup backed by the two kingpins of venture capital.

Of the 50 companies in which the two firms have co-invested, Moritz pointed out that they've covered most of the spectrum of the alphabet when it comes to the first letter of your company's name, with the exception of the letters HQUXYZ.  So, when naming your company, simply have it begin with one of these 6 golden letters, and you'd be a shoe-in for a first meeting.

According to Doerr's observations, his most successful investments were founded by a "couple of Caucasian, nerdy, male, engineers".  For those of you who don't fit this demographic, it's an easy fix.  Recruit a couple of engineers that do fit this demographic, make them founders and you have just doubled your odds of funding.

Lastly, Eric Schmidt should be your mentor.  Moritz cited that his subtle leadership style and his ability to create an environment in which the founders could thrive was the secret to being a great CEO.

And there you have it - how to get Sequoia and Kleiner Perkins to invest in your startup.


Published Thursday, May 08, 2008 12:26 AM by Lynda Ting

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About Lynda Ting

In a former life I was an early stage technology VC investor in Toronto, Canada. Before that, an M&A investment banker. If you can refrain from holding both of those professions against me, I hope you will find my content of some use. So here I am, a valley girl, and a member of the Emerging Business Team at Microsoft. We work with entrepreneurs, and VCs to help them and our customers get the best out their relationship with Microsoft. I focus on collaboration and communications software, broadly defined. Expect to hear me take a few jabs at my old professions and life in the good ‘ol U.S. of A, but also expect me to challenge the mainstream with a bias toward the mother ship. This is a Microsoft website, after all.
Lynda Ting
Collaboration and Communication
In a former life I was an early stage technology VC investor in Toronto, Canada. Before that, an M&A investment banker. If you can refrain from holding both of those professions against me, I hope you will find my content of some use. So here I am, a valley girl, and a member of the Emerging Business Team at Microsof...

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