Yesterday, Kampyle announced that is has integrated its feedback management platform into both Google Analytics and Nuconomy. I’ve been working with Nuconomy for a while and want to congratulate them on their continued push to create a ton of value for their customers.

There’s not a lot to say about Google Analytics. But I’d encourage everyone who cares at all about maximizing the value of their web properties to check out Nuconomy. Heralding the “death of the page view,” Nuconomy delivers a truly impressive array of correlation-based analytics tools and visualizations that really get at the engagement value created by different constituents of the web ecosystem. For example, one vendor might think that life was great from a pageview perspective in Google Analytics, only to learn that—by using Nuconomy’s tools—the highest percentage of actual sales were coming from visitors arriving via Yahoo or MSN. One might think about adjusting one's advertising spend based on that, don't you think? Or perhaps you might like to know which of your bloggers is driving the highest time-per-visit on your site? There are a multitude of insights that Nuconomy's technology can reveal--all of which are actionable.

Nuconomy has raised a little over $3MM and are doing some amazing things with Microsoft technology including SQL Server. These guys have serious chops and are swinging for the fences. I encourage you to hit up Nuconomy—there are a number of great stories on them, including this one on TechCrunch and this one on ReadWriteWeb. Shahar Nechmad lives, eats, and breathes Nuconomy, and the company recently hired ex-Googler David Fleck to drive business development.