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Connected Entertainment by Anne-Marie Roussel

Microsoft’s new Surface computer makes its entertainment debut in Vegas

Any star would love to debut in Vegas—that’s what is happening to Microsoft’s newest interactive table, Surface. Six of these Surface tables are now installed at the iBar ultra-lounge located at the Rio All-Suite Hotel & Casino in Las Vegas. It enables bar customers to order drinks, watch YouTube videos, play touch-screen games and even flirt with each other. The Microsoft Surface team custom-built the apps for the Rio’s bar—the hotel belongs to the Harrah’s group, which is one of a handful of hospitality companies that was targeted by Microsoft for initial launch of Surface. Harrah's is the first to install Surface in an entertainment venue. A program called Mixologists enables customers to play bartender by creating and ordering mixtures of whatever cocktails they click on. The system is able to remember users' drink orders and, one day, may be able to offer customers the same drink at other Harrah's locations, such as when they play a slot machine. The table also includes a program called Flirt—aptly named as it enables customers sitting at any of the six Surface tables in the iBar lounge to chat with each other, take and e-mail pictures and even trade cell numbers. Other programs let users play video games or get information about restaurants, shows, nightclubs and other Harrah's attractions.

For those who haven’t see the cool demos by Bill Gates when Surface was launched, here is how it works: Surface is a rectangular, coffee-table type with a built-in 30-inch flat screen. the touch-screen technology uses a camera behind the screen to detect hand movements, which become visible to the camera like silhouettes once users press their fingers on the table. The screen displays high resolution images—the graphics are very compelling.

Outside the entertainment world, Surface can also be seen since April in some AT&T wireless stores. There, they are programmed to recognize eight mobile handset types and give information about their features. More retail and hospitality sightings to be announced soon…

Published Thursday, June 12, 2008 11:52 AM by Anne-Marie Roussel

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Business & Games: The Blog said:

Microsoft and the promise of Serious GamesSix of these Surface tables are now installed at the iBar ultra-lounge located at the Rio All-Suite Hotel & Casino in Las Vegas. It enables bar customers to order drinks, watch YouTube videos, play...

June 17, 2008 5:15 PM
 

Dusan Writer’s Metaverse » Microsoft’s Surface Table Surfaces in Vegas said:

June 25, 2008 10:40 AM

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About Anne-Marie Roussel

Anne-Marie Roussel manages the Entertainment portfolio (Zune, Video, Xbox). She came to Microsoft in December 2005, with over 22 years of IT experience most recently as Vice President, Research at Gartner. During her ten year career at Gartner, she was responsible for Gartner predictions on the future of IT, launched Gartner’s Cool Vendors publication and headed the launch of Gartner’s Internet practice in Europe.
Anne-Marie Roussel
Connected Entertainment
Anne-Marie Roussel manages the Entertainment portfolio (Zune, Video, Xbox). She came to Microsoft in December 2005, with over 22 years of IT experience most recently as Vice President, Research at Gartner. During her ten year career at Gartner, she was responsible for Gartner predictions on the future of IT, launched Gar...

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