Online Video advertising remains an untapped revenue frontier – which Kiptronic is targeting. While some startups (like ScanScout) provide contextual video advertising for streaming content , Kiptronic’s focus is on downloadable media such as video and audio podcasts. The key to Kiptronic’s ad insertion technology is that it doesn’t need to be on a connected device. It allows for ads to be created and inserted on the fly, removing the need for publishers to manually insert ads. Kiptronic offers pre-roll, mid-roll and post-roll video advertisements for video and podcasts which are dynamically inserted into downloadable audio and video media. Kiptronic, which is part of Microsoft's Startup Accelerator Program, was also selected by AlwaysOn as a OnMedia Top 100 Winner in January.