I first blogged about Jacked last year http://microsoftstartupzone.com/blogs/anne-marie_roussel/archive/2007/06/07/ool-cool-video-startup-jacked.aspx. The company was in beta — It was testing its concept of “second-screen” viewing with some sports TV channels. Jacked’s idea is to provide a link between laptops and TVs, so that someone who is watching a football game on TV can, at the same time, open on their laptop screen several windows that would show other sources of information (web sites, radio programs, other TV channels) on the football game. For example, the football fan could look up individual players’ ratings on an NFL site; view how other channels are covering the game; listen to a radio commentator rather than the channel’s commentator; view the web site of advertisers for more info . According to statistics gathered by Jacked, the practice of “2-screening” is on the rise, particularly among young viewers: 70% of individuals under the age of 34 who watch TV are online; 13% of them are looking up information on what they are currently watching.

Jacked is now rolling out  its SportsTops service through local owned and operated and affiliate TV stations (CBS, NBC, ABC, Fox), regional sports TV networks (Comcast Sports Net, NESN, Fox Sports Net),as well as local professional sports team sites (NBA, NHL, NFL, MLB). They are also working on closing a 3 year deal with the NHL and working towards a 29 station deal with CBS among others. its relationship with NBC now include support for all NFL Sunday Night broadcasts, Playoff games and the Superbowl at www.nbcsports.com/playaction. Jacked developed its  a SportsTop service for the Redskins for their past season and will be launching a fully integrated solution incorporating Redskin's exclusive content for the 2008-2009 season.

Jacked, which is  part of Microsoft's Startup Accelerator Program,  also made this year's OnMedia 100 list -- the top emerging companies that are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.