Since I blogged about Emotiv Systems last week, the company’s unique “brain-reading” headset – which enables gamers to control actions in games (like lifting and rotating objects, moving avatars left/right/forward/back etc) through the power of their thoughts – has received lots of press attention.

The San Francisco Chronicle mentioned them in an article yesterday as part of the new generation of peripherals that will shake the gaming world. Newsweek wrote up Emotiv as part of an article about how video games are moving into the mainstream like movies and television. Emotiv’s headset was mentioned as breaking the “high barrier to entry” for video gaming, especially on consoles with all their complicated controls. Newsweek mentioned Rock Band, Guitar Hero, Emotiv, Dance-Dance Revolution, and the Wii as examples of how video games recognized this limitation and broke it.

Emotiv, which is part of Microsoft's Startup Accelerator Program is launching its hot headset tonight at the Game Developer Conference in San Francisco during a much-expected event at the Sony Metreon.