ON Networks (ON) is a Web-based video producer and aggregator, specializing in short form content (less than 7mn) displayed in HD. While there are many other short form content aggregators on the market, ON is the only one so far that provides HD quality. This capability is interesting in that it enables viewers to watch the content in high-quality resolution whether they are on a 1” cell phone or a 50” plasma. Currently, viewers can access 30 ON-produced shows and some 300 pieces of short form content produced either by studios or user-generated. This long-tail content is created by users through ON’s Virtual Studio, an easy tool to add video content on their site. Their business model is advertising-based – they offer the flexibility to insert different types of ads in different episodes of the same series. They received funding from AT&T and Austin Ventures.