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Connected Entertainment by Anne-Marie Roussel

Cool Video Startup: Jacked

Jacked.com based in Santa Monica, CA is a TV platform technology that completely disrupts the way people watch TV. Instead of a passive experience of sitting in front of “the idiot screen” and receiving pre-defined programming at times controlled by the studios, TV viewers can now use Jacked to “jack-in” into broadcasts to tune, personalize, and publish their own content – and all this legally.

What Jacked aims to offer is a link between “participatory devices” (ie PCs) and the most prevalent form of media in the world: the TV. It would give TV viewers the realtime ability to synchronize their personal interests, opinions, and media with television broadcasts . Jacked’s platform enables viewers to open on their PC screen, while they are watching a TV program,  several windows that would show other sources of information (web sites, radio programs, other TV channels) on the subject being broadcast. For example, during a football game, a viewer could look up individual players’ ratings on an NFL site; view how other channels are covering the game; listen to a radio commentator rather than the channel’s commentator; view the web site of an advertiser for more info and possibly purchase an item etc.

 

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Published Thursday, June 07, 2007 11:51 PM by Anne-Marie Roussel

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Anne-Marie Roussel said:

February 21, 2008 1:21 PM

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About Anne-Marie Roussel

Anne-Marie Roussel manages the Entertainment portfolio (Zune, Video, Xbox). She came to Microsoft in December 2005, with over 22 years of IT experience most recently as Vice President, Research at Gartner. During her ten year career at Gartner, she was responsible for Gartner predictions on the future of IT, launched Gartner’s Cool Vendors publication and headed the launch of Gartner’s Internet practice in Europe.
Anne-Marie Roussel
Connected Entertainment
Anne-Marie Roussel manages the Entertainment portfolio (Zune, Video, Xbox). She came to Microsoft in December 2005, with over 22 years of IT experience most recently as Vice President, Research at Gartner. During her ten year career at Gartner, she was responsible for Gartner predictions on the future of IT, launched Gar...

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